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The Three C’s for Creating An Effective Mission

What’s your company’s mission?

If you’re like many employees — and even executives — the way you answer that question is by visiting your company’s website and then reading an approved mission statement. It may even take you a couple of minutes to rattle off the entire thing. How much value does a mission statement that can’t be remembered and takes a few hundred words to convey actually help a company? Not much.

It doesn’t have to be this way. Your company’s mission should be an embodiment of values and culture. Then it can dictate the expected behaviors from everyone that help accomplish that mission and the bottom line benefits.

Rick VanDermyden recently shared the Three C’s of every mission that you can take to get there with SHRM HR People + Strategy. Read the full article here.