This experience equips leaders to achieve effective, day-to-day interactions that shape the culture of an organization.

Communication only happens within a larger context in business—culture. If your team
doesn’t know the context, and why it matters, they’ll struggle to communicate and never fully
understand why.

Accidental cultures result from accidental communication. After all, culture is built on relationships.
Relationships are built on interactions. By intentionally understanding what culture is and the
4 Dimensions of Culture, the people in your organization can shape the culture you want
through meaningful interactions.

This full-day experience equips participants with key Communication Essentials. It guides them
through understanding the cultural dimensions, evaluating communication scenarios in context,
and using the 4D Communication Planner.